As Ayrton continues to expand its carefully chosen network of distributors and comprehensive global customer service, it has welcomed VGD Project SIA of Riga, Latvia as its newest distributor. With immediate effect, VGD Project will exclusively represent Ayrton in Latvia and Estonia.
VDG Project was founded in 2013 as the Certified Provider Distributor and training centre for L-Acoustics in Baltic States where it is responsible for the territories of Lithuania, Latvia and Estonia, as well as Georgia, Azerbaijan, Armenia and Uzbekistan.
The company, project specialists with a reputation for investing only in the top technologies, then looked to extend its offering to include professional lighting and turned to Ayrton’s comprehensive product line to fulfil this promise: “Our goal is to represent only one manufacturer in each market segment,” explains VGD Project’s CEO, Igor Verkholat. “Only one brand and preferably the best! In this way we can be sure to supply a complete service for both the pro-audio and pro-lighting markets, and Ayrton fits into our philosophy very well.”
VGD Project will be distributing the entire Ayrton range of products and will concentrate its efforts on all sectors of the arts and performance, sporting, entertainment and rental markets.
“We formed VGD’s brand portfolio to cover all the needs of our customers and better develop our company,” confirms Natalia Petrukhina, VGD Project’s marketing manager. “This collaboration with Ayrton will allow us to promote our professional and business competences more effectively in the area of the Baltic States.”
“We are very much looking forward to this new working arrangement with VGD, and are excited at the prospect of developing a new market with the energy and expertise of this well-established and respected company,” says Ayrton’s Kseniia Igoshkina.