Prism Sound has appointed ChandraCom as its exclusive distributor for Indonesia, with responsibility for its entire range of Analogue to Digital and Digital to Analogue converters and audio interfaces.
Based in Jakarta, ChandraCom was established in 1997 by Setiadi Chandra and now services the recording, broadcast and HiFi markets. Its customers include sound engineers, producers, DJs and musicians, along with record labels, TV stations and educational institutions. The company also represents other high end pro audio brands including SSL, Sennheiser/Neumann, Barefoot Sound, AMS Neve, Steinberg, Native Instruments and Arturia.
With demo facilities and a seminar room in house, ChandraCom is ideally placed to introduce Prism Sound’s products to the local market. “Some Indonesian sound engineers have heard about Prism Sound, but only a few have experienced Prism Sound’s high quality audio,” Chandra said. “It is our intention to make all local recording professionals aware of the brand and we will be conducting regular demos at our facility and making demo units available to key customers.”
Chandra adds that he was persuaded to include Prism Sound to his roster after testing a Lyra 2 audio interface. Based on Prism Sound’s award-winning Orpheus interface, Lyra and Lyra 2 units allow music recording professionals to access the power and sophistication of the Orpheus audio path and clock circuitry, but in a smaller package and at a much improved price point.
“We knew Prism Sound was a premium brand but when we heard Lyra 2 we fell in love with the sound straight away,” Chandra said. “Prism Sound products are definitely the best when it comes to multi-channel AD/DA converters and interfaces and we are very excited to be representing the range, especially the new DREAM ADA-128 that will be available soon. These products are a great match for our existing roster and we are proud and happy to be part of the Prism Sound family.”
Mark Evans, Prism Sound’s Sales Director, added: “We are delighted to have a company like ChandraCom as our partner in Indonesia. With over 20 years’ experience in the pro audio business, it is apparent that they really know and understand the needs of their customers. We are confident that, with the help of Setiadi and his team, Prism Sound conversion will soon be available in all of the top Indonesian audio facilities.”
Thanks to ChandraCom’s involvement, the word is already out about Prism Sound as three units have been sold already – including an Atlas audio interface that was snapped up by an Indonesian recording professional before it had even arrived in the country. “We’ve also sold a Lyra 2 and a Callia, so we are off to a great start,” Chandra said.