David Morbey has been appointed to the position of Product Manager for Optimal Audio.
A data-driven, resourceful and accomplished product marketing manager with over 25 years’ experience in the professional audio industry, he has combined finely-honed analytical skills with extensive product knowledge to identify opportunities for business growth at a number of industry-leading manufacturers, including DENON, Martin Audio, InMusic, Allen & Heath and Neutrik. With wide experience of global sales and distribution networks, David has, at various stages, specialised in the area of installed sound for the leisure and hospitality sector – experience which aligns perfectly with his new role.
David Morbey commented: “I’ve maintained a close relationship with Dom Harter and James King since my Martin Audio days and very much admired the Optimal Audio launch in 2021. The disruptive marketing and clear messaging around the ecosystem isn’t let down by the product, which proved to be as simple and intuitive as it promised, so when the opportunity arose to get involved, I didn’t hesitate. It’s an exciting brand with clear objectives that’s just starting out on its journey, and as part of the Focusrite group, will have the space to grow in the right way.
“The Optimal Audio team is already an award-winning one and I’m hoping to enhance it with my experience across commercial AV, developing a route for greater customer feedback in shaping new product and feature design, as well as working with R & D and management to develop a strategy and identify priorities for the medium and long term.”
James King, Marketing Director for Optimal Audio and Martin Audio added: “We’re very pleased to have secured David’s services. He is well known in the industry as a consummate professional and excellent communicator, whose knowledge of the industry is as broad as it is deep. He possesses all the necessary qualities to drive forward an emerging brand like ours, having worked internationally managing a wide variety of installed audio products.“