Although every company working in the events sector has its own unique story when it comes to the early days of COVID-19, there are few that played out quite as dramatically as EFM’s. As representatives from across the globe gathered around a meeting table for the company’s annual board meeting in February 2020, champagne bottles were being popped in celebration of EFM’s best ever financial year. “2019 was a record-breaking year for us exceeding all budgets, so there was certainly a lot of elation,” reflected CEO, Mike Llewellyn. “During the meeting, I raised the point that we should perhaps consider the ‘thing’ that was going on in China and started to propose a DEFCON one to five protocol in case COVID-19 was to spread.”
EFM Global launches new European base
EFM looks to the future of live touring post-pandemic.