Optocore has appointed Tonspur AG as its exclusive distributor for Switzerland and Liechtenstein. The partnership was confirmed during the recent ISE Show in Barcelona, and takes effect immediately.
The alliance is a logical one for both parties, since as a long-time distributor of DiGiCo, Tonspur had regularly been in contact with Optocore due to the inter-brand compatibility. “It was simply a case of formalising the agreement,” said Tonspur’s Head of Marketing & Communication, Samuel Leber.
The Lucerne-based company has a proud heritage extending over 30 years. Starting out as a recording facility they later took on distribution of many A-list pro audio brands, including Meyer Sound, DiGiCo, Van Damme Cables, Arx, Schoeps, JoeCo and Directout Technologies. Their policy is always to sell through third parties and never direct to the end user.
Tonspur has kept a keen eye on Optocore’s portfolio, ranging from the R-series, which is already well implemented in the DiGiCo Ecosystem, to AutoRouter and Festival Box.
This was confirmed by Tonspur director, Hansjürg Meier. “I am excited that after years of gaining positive experience with Optocore as the backbone of DiGiCo systems, we can now offer Optocore’s extensive portfolio to our customers. AutoRouter and Festival Box, in particular, are well proven products which are appreciated by all, and we are happy to be able to offer these in our portfolio.”
And Optocore Distribution Sales Manager, Dawid Somló added: “I am pleased we have come to an arrangement with Tonspur to distribute our products into the Swiss market. Our new partner has both experience and expertise, backed up with the knowledge and skill of how to deploy our fiber optic solutions in the pro audio sector. There is a lot of work to be done and I am looking forward to seeing the results of our joint collaboration.”
Meanwhile, Optocore Certification training will become an immediate priority for Tonspur and with the arrival of the demo kit they will be able to introduce the brand to interested clients. There will be further focus on Optocore interfaces during DiGiCo training sessions.