Peavey Commercial Audio (PCA) launches its new website. Supporting all desktop and mobile platforms the site offers a more streamlined user interface, improved navigation, and the latest news and products from PCA’s top-selling brands: MediaMatrix, Crest Audio and Peavey. The enhanced functionality allows customers and dealers to find what they’re looking for faster and more accurately.
Even under the present challenging circumstances, a new opportunity for a fresh start and perspective emerges. By redesigning the company website, Peavey Commercial Audio took something that was familiar and functional and made it even more useful and relevant. Visitors to PCA’s previous website will immediately notice the improvements in site navigation, content organisation, and search functionality.
On the homepage, the new top menu leads with Products, followed by Solutions, Brand, Media, Downloads, and Support. The revamped search function helps to ensure accuracy by calling up small thumbnail photos and SKUs, enabling users to quickly make the right selection.
If users wish to browse instead, the Brands dropdown allows them to select MediaMatrix, Peavey, or Crest Audio, and redirects to that brand’s product-focused page. The product “Compare” tool has been redesigned to offer more information in an easier-to-read format. For instance, if users want to easily compare powered PA speakers, they would simply check off the yellow “Compare” button under each item and then click the blue master “Compare” button (bottom-right of page) to call up the comparison chart. To add products for comparison, click the box with a plus sign, or to remove products, simply “x” out the photos or select “Remove All” by clicking the red trash can icon.
Back on the homepage, Peavey Commercial Audio’s company updates are presented in a clickable slideshow with photos and links to “Read More.” PCA also reorganised its most important news under the Media menu tab, which has dropdowns for News & Press, Case Studies, Videos, and History. Downloads, which includes Software/Firmware, Catalogues/Brochures, and Whitepapers, also offers a simpler reorganisation.
Further prioritising the user experience, the Support tab’s “Where to Buy” allows users to select International Distributors or U.S. Sales Reps to help refine their dealer search. Support also includes links to MediaMatrix’s Training and Knowledge Center. Additionally, PCA follows the latest trends in website design by linking to its social media pages for Facebook, Twitter, YouTube, and LinkedIn, directly from the homepage.