Rich Rowley has joined Adlib as General Manager of Lighting and Video.
Rowley has enjoyed a long relationship, both commercially and socially, with the Liverpool based full production and rental specialist over the years, and he brings more than a decade of his own senior management experience from working at two of the highest profile lighting and visual operations in the UK – XL Video and PRG.
The appointment comes at a pivotal time for Adlib, which is expanding, investing and poised to move into a new warehouse and office facility which will be ready soon.
Rowley will be concentrating on the already substantial lighting and video / AV aspects of Adlib as the company completes the transition from its original audio roots into one of the premier full-service technical solutions providers in Europe.
The scope of his work will be to ensure that Adlib can offer up to stadium levels of technical excellence as well as imagination, flair and creative approaches in all departments – lighting, sound, video, and rigging – for the benefit of a diverse multi-sector client base.
“I am delighted to welcome Rich into the Adlib family” stated Adlib owner and founder Andy Dockerty. “I believe it is a testament to the growth of Adlib and the development of our lighting and video departments that we have secured the services of a character of Rich’s unquestionable status. His wealth of knowledge will enhance a tremendously focused and talented team.”
On his appointment, Rowley commented: “With Adlib, it’s always been about the people, and that’s a big part of the company’s success.
“Andy and the other directors have carefully nurtured the Adlib brand with that in mind, they have applied the strongest ethics to their collective activities, and it’s always been a positive and inspirational working environment with room for people’s personal and professional growth”.
Rowley’s task of increasing market share for the lighting and visuals side of the business and exploring global opportunities also coincides with a substantial investment in the last 12 months, in Unilumin LED screen and other leading video product, together with around another £1 million in new moving lights and LED luminaires.