Sennheiser has announced a partnership agreement with Jordan-based Advanced Solutions. As an authorised partner, the reseller and systems integrator will now offer products from Sennheiser’s System Solutions range which includes conference and translation, tour guide, and a wide range of wired and wireless microphone systems.
According to Sami Janho, General Manager at Advanced Solutions, the timing is now right for the aggressive expansion of Sennheiser’s market share in Jordan. He said: “A reasonable portion of the market now demands reputable and reliable products accompanied by a high level of service. Organisations are keen to explore best-in-class solutions which provide a clear long-term roadmap and grow with their business needs. We see this as the opportunity for Advanced Solutions to extend its conversations with existing clients and also penetrate into new industry verticals.”
Sennheiser selected Advanced Solutions as a partner on the merit of its strong technical competencies in solution selling and implementation as well as its deep penetration into the local market. The systems integrator has been provided with a number of online training courses and a comprehensive two day hands-on training in Dubai to ensure that it is capable of professionally managing the entire project lifecycle. Advanced Solutions will also server other systems integrators and solutions providers in Jordan.
“Advanced Solutions was a natural fit for Sennheiser,” commented Mig Cardamone, Director of Sales and Marketing at Sennheiser Middle East. “The company has demonstrated its commitment to quality and home-grown expertise, and has strong competence in the fields of system integration and AV conferencing. We believe they will be a long term strategic partner and we are already looking at conducting additional trainings in Jordan to further extend their proficiency in our solution range.”