Taylor Swift celebrated the release of her new album, Lover by surprising loyal Swifties and new fans with a bubble-filled sky over Central Park on Thursday. While Swift’s productions usually feature plenty of confetti, she opted for the eco-friendly Bubbleworks effect for the performance of Shake It Off live on ABC’s Good Morning America. Taylor delivered a magical set, dancing through the bubble filled stage.
“What a privilege to work with Taylor and a dream come true to create this moment in her show,” said Bubbleworks founder Adam Williams. “As one of music’s biggest stars, everything she does is iconic, so we wanted to do something big for her fans and create a theatrical bubble experience beyond her wildest dreams.”
Bubbleworks customized their famous bubble formula to play perfectly off the pastel aesthetic of Lover. The perfectly choreographed bubble effect filled the stage and floated over the thousands of fans who lined up 24 hours early for the show. The concert experience was part of a massive multi-day promotional blitz leading up to the release of Swift’s new album, Lover and sponsored by Capitol One.
Bubbleworks is the only company that specializes in creating custom, large-scale bubble effects and installations for the entertainment industry. Their signature eco-friendly, epic bubble transformations can be seen in stadiums, concert arenas, and theatrical venues around the world. Bubbleworks formulas are Earth-friendly and mess-free, making it the perfect choice for live television and large venues, both indoors and out.