Launched in 2017, Music Venue Trust (MVT)’s Sound + Vision initiative aims to deliver a 21st Century live music experience to artists and audiences in every part of the UK. White Light (WL) has been a collaborative partner of MVT on this journey and to date, has supported over 40 Grassroots venues.
Despite some projects being delayed to the COVID-19 pandemic and ensuing funding restrictions, MVT and WL have worked tirelessly to deliver as many system upgrades as possible within Government safety parameters. The latest of these were at Stoke-on-Trent’s The Sugarmill, a premier live music venue and night club, which benefited from a brand-new d&b audiotechnik xS-Series system.
White Light Project Manager, Jason Larcombe commented: “Thanks to MVT’s ongoing work and previously ring-fenced funds from Arts Council England, we are delighted to have been able to continue providing support during this turbulent time. This has enabled venues to return with a bang and support vital campaigns such as #ReviveLive. Working with d&b we are proud to have once again introduced an industry-leading manufacturer to Grassroots venues. Our support package includes the provision of ongoing support and training, ensuring the venues leverage the full potential of their new systems.”
Sugarmill Head of Promotions, Danni Brownsill added: “It was a huge relief to reopen with some socially-distanced gigs, after a difficult 12 months, and there was no better way of coming back than with our brand-new d&b system. Great sound is key to running a live music venue. Small venues are the ones where new artists cut their teeth, refine their craft and get discovered. They deserve a system which showcases their sound to the highest possible standard. Huge thank you to MVT, Arts Council England, White Light and d&b for making this project possible.”
The George Tavern in London has also recently received a Sound + Vision facilitated technical equipment upgrade. Their new specification includes a d&b PA system, with M6 stage monitors and 10D amplifier, a CHAUVET Professional stage lighting rig, ChamSys lighting control and Shure microphones.