GLP pulled out all the stops for lighting designers Mat Stovall and Manny Treeson when video game developer Blizzard Entertainment’s BlizzCon 2023 was held at the Anaheim Convention Center in southern California recently.
Held for the first time since 2019, Blizzard reconfigured the space so that all four giant halls were requisitioned to give fans early access to the latest updates for all of its landmark games via themed playable stations. Additionally, the arena was converted into a proscenium stage for hosting keynotes, speaker panels and trailer drops – as well as the opening and closing ceremonies.
To keep pace with the next-generation technology employed in the video game world, Stovall and Treeson, who have routinely carried GLP fixtures in their respective toolboxes, turned to the German manufacturer again to provide a packaged solution.
Working for event producer Zed Ink, the two designers approached GLP towards the beginning of the year, with an idea they had that was not just a fixture but a whole scenic solution that could be used at BlizzCon, as well as future Blizzard Activision events.
“It started when I told them we would be bringing our X4 atom fixture onto the new X5 platform. As avid atom users, this was music to their ears,” commented GLP president Mark Ravenhill.
According to Treeson, they fundamentally wanted to do away with the traditional approach of miles of cable and truss up in the air. A think tank was formed under Erin Hearne Williams, lead creative director of BC23. “We all scratched our heads,” noted Treeson, “and then the idea of a kind of ground-supported architectural ‘tree’ with integrated lighting, which could carry weight, banners, scenic lanterns and other elements, started to take shape. Stovall worked hand in hand with production designer Stephen Leonhardt to develop the design layout for the trees.”
This “cadence of structures” distributed throughout BlizzCon would carry the X5 atoms. Their idea was for 150 of these banner-supporting light towers, each containing four X5 atoms – giving a total of 600 pieces.
Ravenhill banged heads with the tech team in Germany, and not only did they believe that this could be realised within the time frame, but GLP’s head of project management, Marc Rapp, knew all the right people for the design, fabrication, wiring and finishing of the scenic parts.
The fact that the atoms would be on the X5 platform was great news, particularly to Mat Stovall who would be tasked with delivering this. He acknowledged: “Since those towers are 16ft tall we were excited to get the atoms as X5 versions, because they are noticeably punchier than the previous iteration. We knew we were definitely up against time with so much fabrication. The fact that GLP knew they would be able to provide both the lighting fixture and the fabrication for these light trees and package it in a way that could be installed really quickly and efficiently is what led us down this road.”
Ravenhill rubberstamped the fixture’s output: “It would also give them higher CRI and a larger colour gamut than we had previously with the X4 atom.”
The design underwent several iterations of the tower fabric along the way, and appropriately themed powder coat colours were chosen, before being fitted with fixtures and wired, with final assembly taking place at GLP Los Angeles.
Over in the arena, Treeson took responsibility for the lighting of this part of BlizzCon.
Treeson chose another of GLP’s fixtures, the impression FR1, to be built into the dimensional structures on stage – further supported by impression X4 Bar 20s that lined the front edge of the stage, and banks of JDC1s for effect and wash use. This rig was put to use constantly throughout the event, including hosting all speaker panels, which were also streamed to the world.
Back in the main halls, Stovall added to the X5 atom towers with GLP impression FR1s and FR10 Bars that were integrated into the set, and scenic elements for the various game titles, while he added banner lighting via impression X4 Bar 20s.
Christie Lites took care of the supply of all lighting and support elements within the main halls.
Treeson was quick to commend his colleague on devising such a clever and imaginative system that was made to be simple ‘plug and play’, he commented: “I’m tremendously proud of what we have achieved and particularly what Mat has created.” The latter, meanwhile, praised GLP’s tiny gem, and particularly the X5 atom’s new IQ.Gamut colour mix algorithm.”
“The added range of colour in the X5 Series was a huge benefit. As with any corporation with a specific IP the closer and wider the colour gamut you have to work with the more effective it is for the clients – and the happier they are in terms of colour range,” he concluded.
