Bannister Lake announced today it has entered into a joint sales, marketing, and distribution agreement with Avid. Avid will serve as a non-exclusive distributor of Bannister Lake’s Chameleon data aggregation and management solution. With integration between Chameleon and the Avid Maestro Graphics, Avid users will be able to easily aggregate, moderate, and populate data-driven graphics for news, sports, financial, and other productions. Chameleon will be available through Avid’s sales channels.
Chameleon provides a sophisticated and powerful link between data and graphics for broadcast, OTT, digital signage, HTML5, online, and mobile applications. The solution reads, ingests, and manages multiple diverse data feeds through an advanced web interface, providing users with full control over both incoming data and output formats. Customized data is imported into graphic templates directly or through Chameleon’s RESTful API for use in news, sports, elections, financial, and other content genres. Chameleon data can also be imported into augmented reality and virtual reality products as well as IP-based solutions. It has also become a popular solution in data-intensive scenarios such as eSports and sports wagering.
“We are excited about bringing Bannister Lake’s wealth of data knowledge and expertise into the Avid ecosystem,” said Ofir Benovici, Avid’s vice president of a media enterprise. “As live and static data play an increasingly important role in the production process, our end-users will realize greater value through more efficient workflows, better storytelling, and the opportunity to secure new business.”
“Avid is a natural fit for our data aggregation solutions,” said Georg Hentsch, President of Bannister Lake. “Not only will Avid customers be able to do more with their graphics, but they will also have the opportunity to leverage data in all kinds of ways that were previously unavailable. We look forward to a long and innovative relationship with Avid.”
