Bespoke productions specialist, Subfrantic has invested in Prolights next generation OmegaPIX LED video screen to deliver a state-of-the-art visual experience for client events.
Established in 1993, Subfrantic supplies high-end AV and lighting equipment to the events industry, including tours & festivals, one-off shows, theatre, corporate events, gospel and houses of worship.
Subfrantic prides itself on offering an extensive inventory of equipment from only high-quality brands. As the first phase of a new investment in its Video inventory, Subfrantic Director, Stephen Davies contacted one-stop equipment distributor, A.C. Entertainment Technologies Ltd. to recommend a solution.
He commented: “We had made a small initial investment in an indoor LED screen to gauge our customers’ interest. After opening up new markets and clients from it, for the past 18 months we had been auditioning various LED products as we toyed with the idea of making a significant investment.”
After discussing options with Stephen, Sales Executive, Chris Beardwell in the company’s Video division and Customer Relations Manager, Victoria Spurgin visited Subfrantic to provide a demonstration of the Prolights OmegaPIX OMEGAX39T 3.9mm pitch, IP65 outdoor LED screen.
Davies commented: “We had already decided that we wanted a screen which was supported by a big name in the UK this time. In addition, it needed to be 3.9mm pixel pitch, could be used outdoors, and ran on Novastar video processors.
He elaborated: “When we saw the demo and did an A/B test against our current screen, it became obvious that the Prolights panel just ticked all the boxes for us. The quality of the equipment we supply is very important, so it fits right in amongst the other brands and products we offer.”
After thoroughly reviewing the various system components, including options for flyware, ground support and controllers, Subfrantic placed an order for 256 OmegaPIX panels fitted with Novastar A8S Receiving Cards, plus related accessories including Novastar 4K Controllers.
The OmegaPIX video wall went straight out onto its first job, for The Day of Prayer for Britain event at the SSE Arena, Wembley. The system was configured as a 10m x 6m rear screen hung over the stage, featuring branding and camera feeds throughout the event. Chris personally oversaw the screen’s setup, to make sure Subfrantic’s production team were entirely comfortable using it for this first event.
Davies commented: “Myself and the client were very impressed with the results. The picture quality and performance of the screen was fantastic. Being an outdoor-rated screen, I expect it to open up new avenues of work for us, as well as having a lot of interest from our existing wide client base spanning the stage, corporate and worship markets.”
Davies commented on working with AC-ET: “I’ve been so impressed by how friendly and responsive Chris, Victoria and AC-ET have been. After The Day of Prayer for Britain event became the catalyst for making this decision earlier than we originally planned, AC-ET pulled this together for us at very short notice and since then their level of support has been fantastic too. I really can’t recommend them enough.”
