DICE has acquired underground and electronic music livestreaming platform, Boiler Room.
The two platforms will work together to enhance Boiler Room’s offering and drive additional revenue to artists, rights holders, collectives, festivals and clubs, providing the tools and solutions to help partners and creators thrive in the challenging and ever changing music ecosystem.
DICE Founder and CEO, Phil Hutcheon commented: “I’ve been a fan of Boiler Room for years and they’re world leading in bringing incredible experiences to fans. Blaise [Boiler Room CEO] and I have been discussing for over a year how to support artists better and the more we spoke, the more excited we were to work together. The combination of Boiler Room with the distribution and technology of DICE creates substantial opportunities in a sustainable, transparent and fair model.”
Boiler Room Founder, Blaise Belville added: “DICE has built an incredible platform by being laser-focused on creating the best possible experience for fans and event partners – their app now has millions of music fans accessing live music around the world. My experience when talking to Phil was inspiring and he immediately recognised how important Boiler Room is, and how much potential we have. I believe deeply that the best way for Boiler Room to evolve is by partnering with a company that values what we are today, and provides the tools we need to grow into the future – we play to our strengths and they to theirs. DICE’s belief in ‘powering’ us but allowing Boiler Room to remain our own independent entity, all of this will enable us to move into a new era and be the best version of ourselves.”
The partnership will allow Boiler Room to continue driving its core initiatives and continue to pay all artists for broadcasting – championing diverse artists and scenes through broadcasts, tours and festivals, documentaries, original content, apparel collaborations, and more.
In the past year alone, these initiatives have led to standout moments including a critically-acclaimed celebration of the New South Asian Underground featuring Yung Singh & Daytimers, a showcase of Auckland’s premiere QTIPOC collective FILTH, as well as clothing collaborations with Sherelle & Eris Drew, and grants supporting collectives Nyege Nyege and Masisi in the broadcast space. Last year, DICE introduced high-quality livestreaming to its offering, having supported over 6,400 artists and selling tickets in 147 countries.
A new Boiler Room board has been formed with Terry Weerasinghe, Blaise Bellville, Ibtisam Omer and Phil Hutcheon, and over time this will be grown with new member appointments. This merger will see the expansion of both teams across a number of locations.
