Eloise Reed has joined SGM Light as Specification Manager for Northern Europe.
Reed has over 25 years of experience in lighting, spanning several global markets in both the architectural and production lighting sectors. Reed will establish and build customer relationships and support business development within Northern Europe, providing a go-to point of contact for architectural lighting designers.
By establishing Reed’s role, SGM is expanding its global team focused on the development of solutions and resources for the Architectural market, ensuring that consultants and integrators have the tools and support needed for successful design and implementation of architectural installations.
Reed added: “I’m thrilled to be joining SGM at this time of renewed optimism in the global market and unparalleled growth. SGM enables specifiers to create outstanding exterior lighting and integrated pixel concepts through exceptional, sustainable product design, matched with unwavering support. Exciting times are ahead and I’m looking forward to championing SGM at the forefront of the specifier community.”
Reed will remain based in the UK, working within the SGM Light global sales team.
