German Pro Audio manufacturer DirectOut announced its partnership with Yamaki as its new distributor for Colombia.
Yamaki’s distribution strategy and market development has enabled the company to support production and rental companies in the country, along with the TV channels.
Oswaldo Rueda, CEO of Yamaki, commented: “Yamaki is very excited about working with the prestigious brand DirectOut Technologies. We’re sure this is a great complement to our Pro Audio portfolio and we’ll be able to build a strong position in all the key markets with their specialized solutions. As always, our team work strategy and partnership with DirectOut and Aeris Group along with our Market Development Advisors will deliver the best support to all our customers in Colombia.”
The Install Market is also a relevant part of the expansion process for DirectOut. The PRODIGY series will allow users to customise its system according to any possible requirement. Yamaki delivers for house of worship projects, concert halls and theaters across the country.
Diego Cárdenas, LATAM Manager for DirectOut and CEO of Aeris Group, expressed: “Having Yamaki as our DirectOut Distribution Partner for Colombia is a huge step in our global expansion strategy for the brand and a very important achievement for the Latin America region. DirectOut’s game-changing technology and solutions align with Yamaki’s vision on continuing their path as a leader in the Pro Audio, Broadcast and Touring Industry.”
