Rock-it Global will be rebranding back to Rock-it Cargo as it celebrates its 45th anniversary.
Since 1978, Rock-it Cargo’s team has pulled together the logistical operations to make concerts worldwide possible from Live Aid and Bruce Springsteen, to Madonna and Lady Gaga.
Rock-it Cargo was set up with the vision of helping transport meaningful moments for more people to more places all over the world, and while this first took root in the Rock ‘n’ Roll community in the 70s, over the decades Rock-it Cargo has expanded to the world of live sporting events, motorsports, theatrical sets, and arena spectacles.
To mark the milestone anniversary, Rock-it Cargo will be hosting the Welcome Party during THE Conference Live at Lititz (THE Conference). As part of its plans to return to its original brand name, Rock-it Cargo will relaunch the Rock-it Cargo logo from when the organisation was first established in 1978.
“Over the past 45 years, Rock-it has created a legacy rooted in excellence and passion for the customer,” said Daniel Rosenthal, Chief Executive Officer, Global Critical Logistics. “We felt it was fitting that we should mark the occasion by going back to our roots and taking the best that Rock-it has to offer. This includes reembracing the original name of the company, and relaunching a visual mark that so many employees and clients alike have found memories and nostalgia for.”
“For more than four decades, Rock-it has created a storied legacy growing to more than 600 employees operating on six continents and serving 7,500+ customers annually. Our team members are what differentiates us amongst our competition and what will take us to new heights as we look to the future,” Rosenthal concluded.
On February 26th 2024, Rock-it will be sponsoring the TPi Awards, after a record-breaking 2023 event earlier this year.
