Optocore NA have been accoladed by the German parent company, who have presented them with this year’s Best Distributor Award.
The presentation to Bill and Brandon Coons was made by Optocore founder, Marc Brunke, during the ISE2024 expo in Barcelona recently.
Optocore Sales Manager, RadhaMohan Rajani, said, “From their base in Canada Bill and Brandon have been our longest-serving partners, educating and serving the whole of North America. And having enjoyed a record year, they are showing that they are still introducing new customers to the Optocore family.”
Bill Coons started to represent Optocore as far back as 2007 under his Contact Distribution business model before incorporating Optocore North America the following year.
“2023 represented our highest grossing year of sales,” reflected Sales & Product Specialist, Brandon Coons. “Our customer base continues to grow as new users and integrators are finally adopting fibre. Shows aren’t getting bigger, they are getting more complex and the only way to keep all the digital products/platforms working together is on an asynchronous network … which is Optocore’s ‘value proposition’”.
Bill Coons went on to add, “Unlike other audio gear, that has become increasingly complicated and labour intensive, over the last 17 years we have seen Optocore become simpler to use and understand with ‘Plug & Play’ models such as the AutoRouter™ and the M8 MADI units. Because of these new additions, small-to-midsize churches and theatres can now deploy Optocore systems, relying on multi-layer redundancy and flexibility of format conversion.”
