Naostage has entered into strategic partnerships with Novatech in Australia, ArcSource in Hong Kong and EZpro in mainland China to cater for the growing demand for Naostage’s tracking solution, K SYSTEM.
In Australia, Naostage will be represented by Novatech Creative Event Technology, a family-owned event production company based in Adelaide, South Australia, focussing on providing innovative, creative turnkey solutions for events of all sizes, while offering a one-stop shop for event organisers and promoters. The partnership with Naostage sees Novatech become the exclusive distributor for Naostage in Australia, where it will focus on introducing artists, event producers, and production and performing arts companies in the region to the transformative benefits offered by Naostage’s K SYSTEM.
“The innovative approach of Naostage provides a clear difference to artists, production staff and clients alike,” said Christopher Bolton, principal designer and Innovator for Novatech Creative Event Technology. “We’ve closely followed the evolution tracking in live events, having been an early adopter of d3, now disguise, back in 2014 with the first d3 servers in Australia. We also held the debut of L-Acoustics’ L-ISA for a live performance in the southern hemisphere back in 2018, so are known for using emerging technologies to improve the audience experience. For this reason, we are excited in offering a tracking system to the Australian market that doesn’t rely on beacons or tags to bring creative ways of integrating talent into our audio, lighting and vision systems.”
Ashley Gabriel, Director of Sales and Marketing for Novatech, says Naostage’s technology is ideally suited both to Novatech’s existing clients and customers across the wider Australasian live events industry. “We see K SYSTEM as a complementary offering to what we’re known for, but also furthering our reputation and offering to the Australian events industry in bringing new and creative technology to market,” he commented.
ArcSource, located in Hong Kong, now represents Naostage in the Greater China region, including Macau. The company, which initially discovered Naostage online in 2022, has since had the chance to visit the Naostage team to get to know the K SYSTEM. ArcSource distributes some of the world’s most recognised AVL brands and offering services such as design development, concept design and commissioning tailored to meet the specific needs of its clients.
“We see immense potential in the Naostage K SYSTEM and are thrilled to connect the brand with the right customers,” said Jocelyn Wong, Business Development Manager at ArcSource. “Tracking solutions are becoming more common in stage performances and Naostage’s beaconless system enhances performers’ flexibility on stage.”
Alongside theatre, concerts and visitor attraction sites, ArcSource is excited to bring Naostage technology to schools and houses of worship. Using AI to identify and follow performers in a defined tracking area, K SYSTEM enables the seamless automation of AV and lighting effects without the limitations imposed by traditional hardware transmitters. By eliminating the need to manually track artists, dancers and/or audience members, the technology streamlines the creation of immersive, interactive live experiences and empowers creative teams to turn their most ambitious ideas into reality.
EZPro International, the new distributor for the mainland Chinese market, represents world-leading pro audio, lighting, conference and control system brands with high-quality products, professional technical support and full service for system integrators and dealers.
“Beaconless tracking is exactly what we have been seeking, and after seeing the K SYSTEM demo at InfoComm in Las Vegas, I knew EZPro had to become the distributor,” stated Douglas Zhang, Director of Business Development at EZPro.
He notes that the K SYSTEM will be particularly beneficial for touring, museums, theatre and high-end corporate events. “EZPro has strong confidence in Naostage’s evolving technology and combined with the EZPro team, we’re confident Naostage will become a go-to brand for tracking solutions,” Zhang concluded.
Naostage’s new partnerships in Asia-Pacific region with Novatech, ArcSource and EZPro come amid a period of global expansion for Naostage. Alexis Reymond, Sales Manager for Naostage, commented: “We are delighted to welcome three new distributors for the Australian and Chinese markets. Their commitment to elevating the event experience aligns with our vision for Naostage, making them the ideal partners to bring the potential of real-time tracking and automation to creatives in these regions.”
