Plusfortyfive is a new venture launched by the Generator Group in Denmark whose businesses and brands also include event and show technical production specialist VIGSØ.eu, and automation solutions manufacturer Motor Stage Automation.
The Danish-headquartered operation is headed by Kenneth Jakobsen and will be distributing and supporting several premium brands offering new standards of excellence throughout the Scandinavian region.
The company hits the ground running with two outstanding German brands onboard, GLP (German Lighting Products) and HOF – “Home of the Holy Shit” – whose portfolio includes trussing, stage and rigging products.
Plusfortyfive denotes the international dialling code for Denmark, while in numerology, the number ‘45’ signifies a blend of stability (four) and change (five), representing positive and formative life transitions achieved through hard work and embracing new opportunities.
Jakobsen and his team will grow the business organically through establishing a series of additional regional offices and partnerships. All will be built on the integrity and long-term people-focused relationship-orientated business model that has made Vigsø such a success, together with next-level service.
This will start in Norway and Sweden, in addition to Denmark and who knows what will be next with more announcements to follow later in the year. This structured and disciplined approach will ensure that Plusfortyfive clients everywhere will get sales, service and support for their region.
The main storage facility will be in Denmark, offering a single point of contact and a commercial hub in the heart of Scandinavia, in close proximity to and easy reach of the other Scandinavian countries.
These local offices will be run by specialists familiar with the industry and tuned in to their specific regional requirements, with time and resources invested into product demonstrations and training to ensure that all customers can fully benefit.
GLP offers a great range of effective and environmentally friendly lighting technology for multiple sectors including entertainment, architectural, industrial and commercial.
HOF has been offering its customers cool standard solutions and ingenious bespoke ones involving aluminium and steel construction for over 25 years.
“GLP, HOF and Plusfortyfive are an excellent combination,” stated Jakobsen. “Giving great foundations on which we will build Plusfortyfive’s business, reputation, relationships and future.”
