22live has appointed Aaron Boothe as Hire Project Manager and James Rose as Service and Manufacturing Manager. These key additions further reinforce 22live’s commitment to delivering pro-audio solutions through expertise, innovation, and service excellence.
A well-known name in the pro-audio industry, Boothe brings extensive experience as a sound engineer, production manager, and the founder of his own loudspeaker brand, Aaron B. With a strong reputation among touring professionals, Boothe has been trusted to deliver some of the biggest tours and live events.
Boothe has been working with 22live as a Hire Consultant since 2022, collaborating to support his vast network of hire clients. Now, as Hire Project Manager, he steps into a full-time role, overseeing projects and ensuring 22live continues to provide industry-leading hire services.
Commenting on his appointment, Boothe said: “22live has an exciting vision for the future of pro-audio, and I’m thrilled to be taking on this new role. Having worked with the team for the past few years, I’ve seen firsthand their commitment to innovation and service excellence. I look forward to continuing to support our hire clients and delivering outstanding audio solutions across the industry.”
Joining the team in January 2025, Rose has taken on a full-time role as Service and Manufacturing Manager, where he will oversee the servicing of rental stock and management of internally manufactured stock. Rose has been working with 22live on a freelance basis since early 2023 and brings with him nearly 20 years of technical electrical experience in the industry. His deep knowledge and hands-on expertise make him a key asset to 22live’s service and manufacturing operations, ensuring that all equipment is maintained to the highest standards.
22live’s Manging Director, Spencer Beard, said: ”With both Aaron and James stepping into full-time positions, 22live reinforces its commitment to providing world-class audio solutions, combining cutting-edge technology with the expertise of passionate top industry professionals, ensuring excellence across its hire, service, and manufacturing operations.”
