As part of its Fine Pixel Generation campaign, Absen will give centre stage to its headline touring product – the Aries Series- at Prolight + Sound 2019.
The tradeshow, which is due to be held at the Frankfurt Fair and Exhibition Centre from 2-5 April 2019, will also allow the company to exhibit the capabilities of its award-winning Polaris Series. These products, and much more, can be found on Absen’s stand in Hall 4.0, E35.
Absen recently celebrated its 10th straight year as the #1 Chinese export brand for LED displays – a feat that was thanks in no small part to the strength of its rental products – and intends to retain this title with the help of the Fine Pixel Generation’s newest members.
Absen’s new Aries Series is the company’s first NPP range that has been specially designed to meet the growing demand for sub-2mm fine-pitch LED in rental staging applications such as auto shows, high-end conferences and live broadcasts.
Supporting HDR10 (high-dynamic-range) standard, the new AX1.5 model allows for a much broader range of colours, while being road-rugged thanks to its corner edge protection. Featuring the latest in Integrated Matrix Device (IMD) and Common Cathode (CC) technologies, the new Aries Series (featuring the 1.5mm pixel pitch AX1.5) provides over three times the strength as traditional LED screens whilst consuming 20% less power. CC technology, in particular, allows improved contrast ratio and brightness, as well as helping to reduce heat generation, thus ensuring a longer lifespan.
The Aries Series’ IMD technology is able to provide greater lamp protection than the traditional SMD technology while making maintenance as simple and convenient for engineers as possible.
As well as the Aries Series, Absen will also use Prolight+Sound to demonstrate the staying power of its Polaris Series. The product, which recently won the award for Best Technology for Entertainment & Live Events at the InAVation Awards 2019 and was also a Technology Finalist at the AV Awards 2018, was first launched at ISE 2018, and is packed with the latest innovations to meet the physical and visual demands of the live event and entertainment community.
Absen Polaris offers ultra-high brightness and contrast levels, while ultra-wide viewing angles, superior colour and HDR (high dynamic range) support the perfect visual display performance. Mechanical advances including auto-lock, auto-eject and fast-switch curve locking systems simplify and speed up the installation and operating process, whilst technical advances such as HBB (High Brightness Black) common cathode technology delivers a superior experience for end users.
Specifically developed to meet the demands of live event rental applications, Polaris has quickly become the product of choice for many of the most world’s prominent rental staging companies. The new series encompasses 10 models ranging from 2.5 to 6.9mm pixel pitch to fit all rental staging needs. The series is suitable for both indoor and outdoor use.
Alex Couzins, Absen’s European head of brand and marketing, commented: “Absen has invested a lot of time, effort and money to develop the Polaris range, which has been very well received by our rental customers and seen worldwide distribution with over 10,000 sqm of Polaris LED produced to date. The award is a testament to the hard work that everyone has put in and we look forward to welcoming more partners during the rest of 2019.”
A number of Absen’s other mobile solutions, such as the Altair AT5 ProandJP Series, will also be on show. In order to facilitate this extraordinary growth within the rental staging sector, Absen maintains strong relationships with a number of leading providers, all of whom continue to be trusted by the world’s biggest artists, brands and events. On the stand in Frankfurt, the company will use AV Stumpfl’s new PIXERA media servers to manage content on its screens and will be collaborating with Green Hippo and Notch on a 15sqm interactive videowall. Outside of Prolight + Sound, Absen works with many of Europe’s top rental firms such as Gahrens + Battermann, vision tools, PSCo and Publitec.
Absen’s team of experts will be on hand to advise visitors about the different use cases and give one-to-one demonstrations of the company’s wide portfolio of products.
