Allen & Heath has made a huge splash at this year’s South by Southwest (SXSW) festival in Austin, TX.
The British Music Embassy stage, renowned for showcasing the best of up-and-coming British talent, was equipped with several of Allen & Heath’s flagship dLive consoles covering both FOH and monitor mixing positions. The venue also featured a dedicated engineer lounge, offering a space for sound professionals to relax and network, while also getting hands-on experience with dLive and Avantis systems.
SXSW Artists had exclusive access to a range of Allen & Heath products in Allen & Heath’s Green Room, including the latest CQ series of compact digital mixers and Avantis Solo.
Dozens of venues featured the brand’s mixing consoles, catering to a wide array of performances and events. From intimate acoustic sets to large-scale concerts, the CQ and SQ series provided the balance of simplicity and power, while Avantis and dLive systems handled the most demanding live sound environments.
“SXSW 2024 represented a new level of partnership and presence for Allen & Heath,” said Jeff Hawley, Marketing Director for Allen & Heath USA. “Our team on the ground stepped up the British Music Embassy stage with A&H consoles and a dedicated engineer lounge, a Green Room activation across from the Convention Center, and on-site support of the 50 or so consoles that were in use across Austin. From compact coffee shop rigs, to a live KUTX broadcast, to up-and-coming bands at famed venues — SXSW 2024 was a huge hit!”
