The Area Four Direct UK team enjoyed a busy and productive PLASA Show 2024, which returned to the Grand Hall, Olympia, London from 1 to 3 September.
This year saw a new stand design constructed from MILOS M520 Quatro truss, incorporating three video walls forming a backdrop of dynamic rolling video content showcasing the Area Four Industries brand portfolio represented in the UK, including – MILOS, LITEC, EXE TECHNOLOGY, XStage, TOMCAT, and JTE.
Located on stand J20, A4IUK enjoyed busy footfall throughout the event. The stand had been designed to showcase key product lines including the full range of EXE TECHNOLOGY hoists and control systems.
Displayed on the stand were the 2.0t and 1.6t extra-large frame single chain fall EXE RISE D8+ hoists alongside its 1000Kg, 500Kg, and 350Kg models.
Visitors had the opportunity to learn more about A4’s EXE FLEXA range of load cell options, which provide a critical task in monitoring suspended loads in working environments. Guests were also given an advanced product preview of the EXE FLEXA DYNAMIC system which is due to launch at ISE in 2025 and was received with interest from across the sector, generating insightful conversations with industry professionals.
“PLASA 2024 was a great success for A4iUK and our automation brands, with our EXE RISE chain hoists on display and in the air of the Olympia exhibition hall, supporting a number of our customers stands,” Matt Millward – Head of Automation said. “On show, we also had EXE DRIVE motor control and EXE FLEXA load monitoring solutions, both product sectors receiving a lot of interest from our visitors and generating many interesting conversations.”
“Within the EXE FLEXA display, we showed a product preview of our exciting new EXE FLEXA DYNAMIC system. Offering real-time load monitoring across multiple sites with numerous users and access rights. This system lends itself to applications requiring greater numbers of load monitoring devices with the flexibility of centralised administration.”
MILOS showcased a range of products and structural solutions, whilst LITEC featured popular truss lines and a couple of products including the pioneering Backbone Frame Indoor System which attracted great interest and the latest in LITEC barrier systems, complementing the extensive LITEC product portfolio.
“Moving on from our red exhibition truss, the stand itself was constructed from MILOS M520 Quatro providing an impressive footprint and visually striking display,” Peter Stressing – UK Brand Manager, MILOS added. “A selection of the vast range of MILOS and LITEC trussing products was on show, along with various accessories and fittings. Alongside this, Xstage was represented by a selection of the popular S9 Decks.
“The design and layout of the stand worked very well for us, and from a MILOS perspective, we saw many new and existing customers and it proved an excellent showcase for our products.”
This year, A4 were involved in delivering two seminars presented by Area Four Industry’s Technical Director – Norbert Tripp. The first focused on ‘Best Practices for the Stability of Temporary Structures’ and the second in conjunction with Arne Svendsen from Creative Technology, Norway, covered the topic of: ‘Bigger Stage, Bigger Problems and How to Combine Structural Engineering with Practical Handling.’ Area Four Industries’ commitment to educational leadership, alongside its global A4ITV channel, is rooted in the belief that shared knowledge elevates the entire industry, enabling growth and innovation across all facets of live entertainment, rigging, and production.
“PLASA London is always a fantastic opportunity to connect with industry friends, customers and new prospects whilst showcasing our latest products and innovations, hearing first-hand from professionals about their needs and challenges,” Theresa Gibson – Head of Marketing concluded. “Area Four Direct UK extends its sincere thanks to everyone who visited the stand and contributed to the success of the show. The team looks forward to future collaborations and further engagement with industry professionals and returning to Olympia London in 2025!”
