Astera has created a new Group CEO position with the appointment of Carl-Johan Sköld.
Sköld will be based in Hong Kong and collaborating closely with both the German HQ and design center and Astera’s Chinese manufacturing teams to shape the company’s growth strategies.
Astera’s sales director Sebastian Buckle commented, “It’s hugely exciting to have someone of Carl-Johan’s caliber onboard as our company moves to the next phase of its development. Carl-Johan brings great expertise, a huge enthusiasm for our industry and a brilliant track record of foresight and success, all of which will have positive impact on Astera going forward and we look forward to a long and productive relationship.”
Sköld has already worked as a consultant for Astera for some time, he commented: “Astera has many strengths and the key to developing any effective future strategies starts with these. The approach to innovation based on thoughtful design tailored to the specific needs of multiple lighting professionals makes Astera stand out in the market and provides a great basis for further growth. It is clear from the recognition that Astera gets from key practitioners and creatives across the concert touring and live performance sectors that the brand’s reputation is well deserved, and I am both grateful and excited to be embracing this new path together.”
One key area in which Sköld will be concentrating his expertise will be Astera’s presence in Asian markets, including advising the German R ‘n’ D and sales management teams on the increasing and ever-evolving user needs serving a diversity of Asian markets. There will also be some exploration into potential new and increasingly sustainable manufacturing territories and processes.
Carl-Johan will also be enhancing general business practices, intelligence and the financial reporting infrastructure and systems to underpin decision-making that boosts productivity across the entire organisation.
