Ateliere Creative Technologies has announced the appointment of Andy Beale as Business Development Director, EMEA for Ateliere’s live production solutions. Beale joins Ateliere from his specialised media consultancy and previously BT Sport, where he served as Chief Engineer & Head of Innovation.
As Business Development Director, Beale will lean into his consultancy and engineering experience to help Ateliere customers modernise their live production workflows.
“The media, content and broadcast landscape is undergoing a radical transformation, and Ateliere truly stands out with its Ateliere Live solution, which has innovative foundations,” stated Beale.“The ability to seamlessly transition live content into Ateliere Connect and integrate it into the non-live management flow and media supply chain, and vice versa, is something not many vendors offer. This full solution is a game-changer for producers aiming for cost efficiency and sustainability going forward, and I look forward to being part of it.”
Beale will join Andy Hooper, SVP of Live Products at Ateliere, during two webinars focused on “How to Drive Efficiencies in Live Content Production” taking place Wednesday, 15 January and Thursday, 16 January.
“Andy’s visionary approach to integrating cutting-edge cloud-based technologies with traditional live production workflows aligns perfectly with our mission,” said Hooper. “His proven expertise and innovative mindset will not only enhance our ability to meet the evolving needs of today’s media companies but will also ensure that our solutions continue to provide exceptional value for our current and future customers. The result is that we will push the boundaries of what’s possible in live production, delivering sustainable, cost-effective solutions that are both scalable and adaptable for the dynamic demands of the industry.”
In addition to his work, which has been recognised with honours by the media industry, Beale is deeply involved in community growth and important diversity initiatives for media and entertainment (M&E). He is the co-founder and chair of trustees for The Rise Academy, a skills and education charity dedicated to inspiring, educating and informing young people about the diverse career pathways and opportunities across M&E. Beale is also a non-executive director for Rise, M&E’s powerful gender advocacy group that promotes women in broadcast.
