The entertainment world is gathering in Rimini, Italy, from 23 to 25 March for the new edition of Multimedia Integration Expo (MIR) – dedicated to technological innovation in the live events and audiovisual industry.
This year, Claypaky returns to the stage to showcase its most innovative lighting technologies in the Audiosales Live Experience Area. This exclusive space in Hall C2 will host the Claypaky Product Show, where visitors can see Claypaky’s latest innovations in action.
“In recent years, Audiosales and Claypaky have organised a series of events to introduce and provide hands-on experiences with new technologies and products, starting with the Experience Days, which welcomed hundreds of lighting professionals to Claypaky,” explained Stefano Rocchi, CEO of Audiosales. “For this year’s MIR, we have embraced an innovative format, aiming to showcase the best entertainment technologies on stage in the Claypaky Product Show and the Audiosales Experience Show, a multimedia performance created specifically for the occasion.”
Alberico D’Amato, Sales Director at Claypaky, added: “Our collaboration with Audiosales has been and continues to be essential in expanding our market in Italy, as well as in analyzing and addressing our customers’ specific needs. This year at MIR, our flagship products will include the weather-resistant Arolla Aqua series, recently expanded with the Arolla Aqua LT and Arolla Aqua Wash HC models, the Ultimo Hybrid discharge lamp fixture, the revolutionary Volero Cube, the compact Mini-B Sparky Aqua moving head, and the Tambora Rays, Stormy, and Flash LED bars — a truly unique and diverse offering designed to meet the demands of the most creative and discerning lighting designers.”
In Hall C2, Claypaky and Audiosales Product Specialists will be on hand to guide visitors through the most exciting new products and innovations.
