Co-op Live – the UK’s largest indoor arena and reportedly one of the world’s most sustainable live entertainment venues – has entered into a new partnership with OVO.
Through this partnership, Co-op Live and OVO will champion shared values of sustainability and decarbonisation. OVO’s mission to make energy better for people and the planet aligns seamlessly with Co-op Live’s commitment to setting a new, greener standard for live entertainment venues.
As part of the partnership, OVO customers will gain exclusive access to purchase tickets to Co-op Live shows via OVO Live – OVO’s customer loyalty and reward programme within music.
Through OVO Live, OVO rewards greener actions through music, inspiring people to become part of a movement towards a brighter, lower carbon future while offering them priority access to some of the UK’s most iconic music venues. OVO customers can sign up to OVO Live for exclusive ticket access, dedicated entrances, lounges, and regular competitions.
The partnership will see Co-op Live help drive OVO Live’s roll out its new ‘For the Atmosphere’ campaign, celebrating and amplifying live music atmospheres whilst also inspiring and rewarding greener actions, driving further awareness and engagement in consumer decarbonisation.
Dedicated seats within the OVO Lounge at Co-op Live will offer guests an unparalleled experience, allowing them to unwind in style at the exclusive space overlooking the arena bowl, including their seats to enjoy world-class performances.
Guy Dunstan, General Manager and Senior Vice President at Co-op Live, commented: “Co-op Live was built with sustainability at its core, and partnering with OVO reinforces our commitment to driving consumer engagement in decarbonisation as well as reducing our environmental impact. By working together, we’re not only creating unforgettable live entertainment experiences but also inspiring positive change towards a greener future.”
James Watts, Head of Brand Sponsorship & Experiential, added: “At OVO we believe music can be a powerful and inspiring way to drive progress towards decarbonisation and we’re so excited to see Co-op Live become our newest venue partner. We’re so proud to work with venue partners who are leading the way on sustainability whilst also delivering a consistently fantastic guest experience for our customers. At OVO, we share their commitment to protect our planet whilst celebrating and amplifying the power of live music events”.
Since its inception in 2009, OVO has been trusted by around four million customers across the UK, with a bold Plan Zero strategy to achieve true net zero by 2035, OVO is actively supporting renewable power projects and helping customers transition to a cleaner energy future.
Co-op Live continues to redefine the live entertainment experience, prioritising environmental responsibility without compromising on world-class performances. The partnership with OVO is another step forward in making live music greener and more accessible for fans who care about the planet.
