CUBE Studio’s 7,500 sq. ft. full-service virtual production studio opened in Spring 2023. It incorporated the latest VP technology with the help od Brompton Technology LED processing, which has attracted big names such as EY, Final Pixel, McKinsey & Co., Nokia, and RadicalMedia.
Investing in the latest technology was a commitment both James Hakesley, Co-Founder & CEO, and Roy Kimani, Co-Founder & Director of Innovation, felt strongly about “As a business, we’ve consistently embraced innovation and that’s what attracted us to virtual production. After witnessing the potential of the technology when it was used on Mandalorian, we wholeheartedly immersed ourselves in it,” commented Kimani.
“Virtual production is revolutionising the creative and storytelling landscape, and we consider ourselves fortunate to be among its pioneers,” added Hakesley. “We work extensively in the commercial advertising market, where we’ve achieved success by collaborating with clients and bringing their visions to life, we have also ventured into feature films. Currently, we are eagerly anticipating the launch of our latest project, which is a sci-fi short.”
The studio comprised a 10.5m by 5.5m LED volume made up of Unilumin LED panels, powered by one 4K Tessera SX40 LED processor, and supported by three Tessera 10G data distribution units. Other technologies include Mo-Sys camera tracking. The team also utilises Unreal Engine to assist in creating photo-realistic virtual environments.
“The question we had to ask ourselves was, do we want to utilise something that has proven to work reliably, and also has a workforce and talent pool that understands the system?,” continued Hakesley. “When you’re working with LED techs, they all have experience using Brompton LED processing. That makes things a lot easier. Also, the Tessera software provides a myriad of useful features and, ultimately, serves as our control point. Everything we do originates from there. DOPs want assurance that they have control over the colour and the brightness, and if they want to change it, it has to be in seconds. Tessera offers a brilliant and simple interface!”
“If the client hires talent for four hours, there can’t be any hold ups, so the technology has to work perfectly. Downtime in virtual production translates to financial losses, damaged reputation, and loss of confidence. Having robust hardware and software is essential, and Brompton exemplifies that level of reliability,” Hakesley added.
Hakesley and Kimani emphasised that VP is an ever-evolving discipline where one never stops learning. “Every time you’re in the volume, you’re going to learn something new – the rules are still being written. Some of the most exciting productions we had last year involved marrying physical and virtual sets. Once you nail the set design element to the virtual environment, all of a sudden, you’ve got this amazing set that would be unaffordable to build if all the elements were real,” explained Kimani.
“Future-proof technology is something that both we and CUBE Studio feel very strongly about, which is why this collaboration has worked so well,” concluded Patrick Goodden, Technical Sales Manager UK and Ireland at Brompton Technology. “Our commitment to serving our customers with innovative and reliable LED processing solutions, coupled with our industry-renowned 24/7 tech support, means we can support forward-thinking companies like CUBE Studio and help them bring their clients’ visions to life.”
