Over 300 team members across the six DRPG brands joined forces in-person for an annual company-wide summer conference on 22 July 2021.
Held at its studio complex in Worcestershire, all 380 colleagues celebrated alongside those who joined virtually from across the UK, Germany and North America. Over 80 team members had been employed during the pandemic, many of which had not even been to the studios or met their colleagues in person.
With a packed agenda focussed on re-charging and resetting for the future, the team celebrated all the positives from the last 16 months and looked to the future on how the improvement, innovations and investments were going to be taken forward as the industry opens up.
The group split up into 40 campfire sessions to reaffirm the company’s vision, purpose, and values, also to discuss issues around mental health and work-life balance as they plan to make their way back into the office and find their new ‘normal’. Other popular themes included volunteering opportunities through the company CSR Charter and sustainability within the workplace and live events.
The afternoon of open discussions and interactivity culminated with real-life superhero, Pride of Britain winner and keynote speaker, Jamie MacDonald who energised teams to remain determined and keep a positive mindset through stories of his own challenges to achieving business and personal goals.
DRPG CEO Dale Parmenter commented: “The year has been incredibly challenging for our industry. As a group we’re thrilled and excited that we can finally come together and acknowledge the work and commitment of our teams and celebrate coming through the crisis as one team, with over 1200 projects having been delivered. Rightly, the team are so proud. We have been able to help our clients to effectively communicate to both their internal and external audiences throughout the pandemic, and we were very keen to bring the team together and map the next chapter of Creative Communication and the return of live events as part of the comms mix.”
The emphasis on acknowledging the team was solidified in the running of the event itself, as the senior leadership team took on the operational event delivery roles during the conference. This meant the wider group could fully relax and focus solely on the content and re-setting themselves for the year’s penultimate quarter.
Mixing business strategy with a perfect balance of unwinding, the group finished the conference with a relaxed summer party full of entertainment. Also taking time to finally enjoy the £5m investment across their HQ facilities, such as the new creative area, team welfare and training centre complete with roof terrace, where they enjoyed food and drinks in the sunshine.
Parmenter concluded: “It’s fantastic to finally get back together safely and provide the opportunity for new faces to meet the wider team, in the flesh, as we re-group, re-charge and re-set on our goal of becoming the agency of choice.”
Following the easing of government guidelines, DRPG upheld the highest of standards when it came to delegate safety and led by example in keeping the in-house testing centre open, ensuring all team members were tested on arrival before making their way through to the conference spaces, and retaining safety protocols.
