A national campaign is being launched to educate young people about the vast range of career opportunities available in the live events sector.
The campaign is being coordinated by leading events technology provider Adlib in partnership with key industry organisations such as PLASA, The Power of Events, Production Futures and LIVE, a federation of live music associations.
Adlib has produced a 20-minute film which highlights the myriad of different jobs within a dynamic industry that is currently estimated to be worth over £70 billion to the UK economy.
Andy Dockerty, Adlib’s Founder and Director, said: “The events industry is one of the largest sectors in the UK with many of its specialisms developing rapidly. Most elements of the delivery of Live Events are unknown outside of the events industry and consequently not made available as an option to young people. As an industry we need to be directly engaging with schools, colleges, universities, local authorities, and Government to enable us to get the message out there about the fantastic opportunities and careers in the Live Events industry which isn’t just about the performers”.
The film specifically captures what goes into the staging of a major live music event and focuses on all the various specialisms that are needed to deliver a successful project from the initial communication to the finished delivery.
