Hive has appointed CAST as its official distributor in Germany, expanding its footprint in central Europe. The partnership draws on CAST’s reputation, technical expertise and presence in the entertainment technology sector.
CAST is a leading distributor of lighting, stage and media technology. The company works closely with lighting designers, technical directors, planners and creatives across theatre, corporate events, studios, architainment, cruise ships, trade fairs and convention centres. CAST supports both fixed installations and touring projects, offering a comprehensive portfolio for system integrators and live event professionals.
CAST will offer Hive’s full product range, built around the Beeblade media engine. Designed for scalability, Beeblade is a compact solution that delivers HD, 4K and 8K video outputs with exceptional performance. Whether powering high-resolution LED walls, complex multi-projector blends or immersive visuals, Hive’s media engines provide a compact, cost-effective and high-performance solution for modern AV applications.
Mark Calvert, co-founder of Hive, commented:“For many years, the team at Hive has shared a great friendship, mutual trust and respect with the team at CAST. As we expand our route to market, we’re genuinely excited to welcome CAST into the Hive ecosystem. Their extensive industry expertise, strong technical support and well-established distribution network make them an ideal partner to grow our presence in the region.”
“We’re very excited about the market’s response to Hive’s media servers and what this addition means for our portfolio. Hive’s innovative, user-friendly solutions are a perfect fit for our customers, particularly those with a strong focus on media technology,” Christian Pies, Sales Director at CAST, added. “With Beeblade now part of our offering, we can provide even greater value to professionals across Germany, making access to high-performance media control more seamless and better supported than ever.”
Hive customers will also benefit from CAST’s consultative, service-led approach. With a dedicated showroom in Hagen for hands-on demos, technical training through CAST Schools and a responsive support team available both in-house and on-site, CAST ensures a seamless experience from purchase to deployment.
The partnership was officially announced at Prolight + Sound 2025 in Frankfurt.
