“I’m not sure if you can tell, but I’m having the time of my life right now,” stated Shania Twain an hour into her Queen of Me Tour on the second sold out night at The O2 in London. With a career that has spanned three decades, it’s incredible that Twain still enjoys the rigours of life on the road. Not only does she seem to be enjoying her live performance, what TPi discovered was that this was an artist with a shared passion for understanding every aspect of her production. From overall content themes through to her hands-on approach with the wardrobe department – this was a live campaign borne from the mind of Shania Twain.
Greeting TPi prior to doors opening was Production Manager, Denny Rich. Having worked with Twain as Stage Manager on the Now tour, Rich made the jump to the PM role for this latest live iteration. “Prior to this tour she had been doing a residency in Las Vegas, which had been overseen by Joel Ericsson,” he began, guiding TPi to the main floor of The O2. “As it was a residency, Ericsson was the production and tour manager. For this campaign, I oversee the production while he assumes the role of Tour Manager.”
Words: Stew Hume
Photos: Shania Twain’s production