IMS’ AleXa event points to a future of music events in the metaverse that combine scale, humanity and creativity.
What would you do if you could fly at a concert? Or if a performer could grow to the size of a building and play with the crowd in real-time? How could a gig be transformed if every song had its own weather system, lights… and gravity? These are new questions for artists, creators and audiences alike to grapple with as we dig deeper into the discussion around virtual worlds.
To date, a key piece of the story – people – has so often been missing from virtual worlds and the technology that powers them. You’ll see virtual events where the performer’s not actually there, or where only 50 people are in the audience, because almost everyone is watching online. These obstacles create barriers to interaction and creativity.
IMS’ global virtual fan party with K-pop star AleXa was different – a major step in a new direction for virtual events. A huge crowd of 1,450 fans freely roamed a virtual arena, interacting with AleXa herself, in a pioneering metaversal experience. Everyone was live. Everyone could see each other. Fans interacted with AleXa in real-time, waving, clapping and dancing. As we move forward, this kind of technology will further unlock intimacy at scale, giving performers the means to interact with individuals, all while surrounded by a crowd that inspires awe.
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