Established in 1997 by husband and wife duo, Don (CEO) and Tina (CFO) Romeka, cloud-based event rental business management software, IntelliEvent, is on a mission to develop, enhance and support business-critical software for the rental and event industry – harnessing its team’s industry knowledge and experience to act as trusted advisors and partners for its global userbase.
In 2024, the firm launched Lightning v.6 to improve user experience, speeds, and functionality of its business management software, based on the feedback of end users. “Our team’s industry knowledge and experience are extensive, and we aim to act as trusted advisors and partners to our customers. We have world-class customer support, training, and professional services,” Don Romeka said. “With steady growth in the US and abroad we are expanding our team internationally. The search for talent is continuous as we hire across the globe.”
In the spirit of partnership, IntelliEvent’s vision is to become the number one solution for business management software, building its customer base through a strong referral network, driven by extensive training, customer support and professional services. “Our goal is to inspire new relationships and collaborate with our users to help them maximise profitability and efficiency,” Romeka added.
While the company’s long-term goal is to be the number one solution for business management software in the vertical markets it serves, short-term goals are focussed on continual improvement of its software, user experience and converting existing clients to the latest v.6 iteration of IntelliEvent.
According to Abigail O’Connor, Marketing Consultant at IntelliEvent, the main benefit of the cloud-based rental software is that it allows you to manage operations — specifically, inventory tracking.
“It can track where equipment is, when it will be back, and so on, which is incredibly helpful for many of our clients,” O’Connor said, referencing the CRM platform, along with its financial capabilities, and the ability to connect with other platforms, as facets ideal for live entertainment and touring companies. “We know it’s a strong product, and we feel confident there is demand for it. Customers appreciate the support and user interface. We also pride ourselves on having solid relationships with our clients, as well as the sophistication of the inventory system.”
A key focus for IntelliEvent in 2025 is the expansion of its userbase in the UK and European markets. “Several of our large clients are based in the UK and Europe and our team is growing in the continent to support their needs. We currently have team members based in the UK and across the European Union that speak multiple languages,” Romeka explained.
At the time of writing, IntelliEvent’s customer base spans the US, Canada, Central America, the UK, Europe, and Australia with over 40 team members based in North America. Additionally, IntelliEvent has committed to attending 100 events in a calendar year.
“We believe that seeing our clients, partners, and prospects live and in person is the most effective way to train, collaborate and build relationships,” Don Romeka stated. “We have a robust internship programme for college students and recent graduates. One of our company missions is to lead, teach, mentor and grow our team with young talent.”
IntelliEvent’s headquarters is in Monterey, south of San Francisco, by the beach. The office has a very relaxed, sporty vibe, with surfboards everywhere. At any given moment, Don might arrive at the office and take the team out for whale watching or a spot of stand-up paddleboarding, which the team aptly dub a ‘board meeting’.
O’Connor underlined the value of self-care and striking a healthy ‘work-life’ balance as the key to surviving and thriving in a fast-paced, dynamic sector: “The office has a friendly, homely atmosphere, with a focus on wellbeing. We also have an office in LA, near a university, which attracts quite a few graduates looking to make their first steps in the industry. Fundamentally, IntelliEvent prides itself on innovation, and if you look after yourself and the next generation of talent, it’s a win-win.”
Speaking to TPi following a transatlantic trip to London’s ExCeL for Event Tech Live, O’Connor further highlighted the value of meeting and connecting with clients face-to-face in an age of web calls. Moving forward, IntelliEvent will host a Training Camp event at Twickenham on 16 June. “This year, IntelliEvent will look to grow and continue collaborating with existing clients, with a key focus on expanding our remit in the UK and Europe.”
Words: Jacob Waite
Photos: IntelliEvent
