At NAMM, we know that we cannot represent the music industry without representing the stage itself. This is why we have focussed on ensuring the global production industry is catered to for well over a decade.
In any given year, The NAMM Show represents where the industry is going. It’s our job to create opportunities at each show that allow the industry to be successful in the year ahead. We see which areas companies are investing in, and then we create a platform for that sector to show what is possible.
We are seeing opportunities in the market for innovation in live sound and touring technology. People want the highest quality at the lowest weight because of the associated cost increases with trucking equipment from gig to gig. There is also a push for safer rigging systems. As a result of these trends, we are seeing a lot more companies showing the innovation that is driving their technology.
One of the other aspects we have seen in the live industry is the increased pressure professionals are facing to create a perfect listening space. Increasingly, audiences are demanding flawless audio environments in venues that were never designed for live music.
Meeting those needs is another factor driving innovation in the industry, and that is one of the reasons why the pro audio halls in ACC North are once again packed with the biggest names in live events.
Of course, The NAMM Show is a platform for our member companies. We know the innovative work they have been doing, and we want everyone to be able to experience it, too. To help with this, the 2025 NAMM Show has more demo space than ever before.
In fact, we recently sold every demo room and have created more space to accommodate this surge of innovation. We know that professionals want the opportunity to hear what equipment can do and get hands on with everything, so we have presented that opportunity to our exhibitors — and they have really taken it on.
As a result, the Anaheim Convention Center will be three floors entirely dedicated to brand experiences. This will give us three days of non-stop activity for our exhibitors to join the two solid days of educational opportunities and events before the exhibits open.
We understand that NAMM has a unique position in January that serves as the kick off to the year for the entire industry. We have worked to get back to this window since the pandemic and we will remain in January now for the foreseeable future. We know that a lot of the conversations that people have at The NAMM Show will help to shape the strategy they are taking for the year, and we will always do our best to tweak the show to provide every opportunity to do this.
I would like to invite the whole global production industry to come and join us in Southern California from 21 to 25 January. You are vital to everything we do, and we want NAMM to provide you with the best possible start to the year.
Words: John Mlynczak
Photo: NAMM
www.namm.org/thenammshow/attend
