ADJ has entered into a distribution partnership with Light Partner in Denmark. This new arrangement will provide quicker delivery as well as enhanced local technical and sales support for ADJ’s growing Danish customer base. At the same time, it will enhance Light Partner’s product portfolio and provide opportunities for the company’s extensive network of customers to discover the quality, reliability and value offered by the ADJ range.
Light Partner is a leading distributor of professional lighting and sound equipment in Denmark, founded in 1991. The company focuses on providing excellent service, support, and training to its customers, with a dedicated team of sales and technical staff. Light Partner also has a large stock of products in its warehouse, ready for immediate delivery, ensuring quick and efficient service to its customers.
“We are very excited to partner with ADJ as their exclusive distributor in Denmark,” comments Johan Kvartborg, Light Partner’s Sales and Marketing Director [pictured centre]. “We have followed their development over recent years, and we are impressed by their product portfolio, which complements our other brands very well. ADJ is on a journey where the price/quality ratio is increasing and has now reached an outstanding level. We believe that their extensive product portfolio will benefit from the experience our sales and technical staff have, and we are looking to grow their business in Denmark significantly over the years to come.”
ADJ’s range includes moving head luminaires, static washes, beam effects, audience blinders, strobes, DMX control hardware/software, LED video panels and related accessories, as well as fog, haze, and other atmospheric effect generators. The company’s products are used worldwide for events, productions, and festivals of all sizes, and are also installed in a wide variety of venues ranging from nightclubs and lounges to concert venues and event centres; theatres and churches to theme parks and entertainment venues. ADJ Europe distinguishes products at the top of the company’s portfolio – those specifically designed for production/rental, theatre, and large installation projects – as the ‘Select’ range.
“ADJ is already well established in Denmark with business growing year-on-year,” stated Sebastian Mobers, ADJ Europe Sales Director [pictured right]. “With this growth set to continue exponentially, now is the right time for us to establish local distribution. Light Partner is a solid company that is well known and well respected in Denmark, with a big network of professional customers spanning the market served by ADJ’s product line.”
“The company also has extensive local infrastructure, including a big warehouse facility for holding stock, as well as a great and experienced team,” added Jos Reulen, Export Manager for ADJ Europe. “I am confident that partnering with Light Partner will not only help the growth of the ADJ Select range in Denmark but also allow us to provide better customer service through onsite product demos, quicker order fulfilment, as well as local technical support and after sales service.”
