Lightware Visual Engineering has announced an update to its corporate identity. This rebranding reflects Lightware’s commitment to its evolution over the past 25 years.
The new design retains a connection to Lightware’s past while introducing a more streamlined look. This included an updated colour scheme and a new slogan that highlighted Lightware’s values: innovation, reliability and its European origin.
The company has been responsible for developments such as the EDID manager, Hybrid Matrix switchers, transmitters and receivers, and LARA, a USB-C based collaboration solution with the Taurus UCX.
While its operations have expanded globally, the company’s development and manufacturing processes remain centred in Budapest, underlined by the “Made in Europe” aspect of its new brand identity.
“This rebranding strategy, coupled with the launch of our revolutionary products in 2024, reflects our evolution and ongoing commitment to excellence in the AV industry,” commented Gergely Vida, CEO of Lightware Visual Engineering. “Our new identity respects our rich history while boldly stating our readiness to face future challenges and opportunities. With some of these cutting-edge innovations set to be unveiled at ISE in Barcelona, this is an exciting time for Lightware, and we are confident these developments will strongly resonate with our customers and partners around the globe.”
