Martin Audio has appointed Vardhaman Megatech (VMT) as its exclusive distribution partner for India. The appointment was confirmed by David McKinney, managing director of Generation AV, who undertake Martin Audio sales strategy, account management and technical support duties in the Asia Pacific territory.
“VMT has a strength in all the vertical markets that Martin Audio is present in including both Touring and Installation,” McKinney stated. “VMT are headquartered in Mumbai but have teams all across the country and are set up to ensure Martin Audio customers have quick support across all parts of India.
“Having a dedicated team will enable VMT to provide special support and attention to all Martin Audio customers in India. We are proud to be working with such an established distributor, with a rich history in professional audio.”
Martin Audio will join VMT’s Distribution Division, which is focusing on building a nationwide distribution network, thereby enabling transparent and quick logistics, support and sales. “VMT Distribution was set up with the goal of ensuring the presence of high-quality brands in the rapidly growing Indian sub-continent. In particular, we aim to promote growth in the two and three tier cities,” said Mitul Soni, National Sales Manager, VMT Distribution. “We are absolutely honoured to work with Martin Audio and are confident of replicating their global success in India.”
His sentiments were echoed by Sushil John, Executive Director, VMT Distribution. “Martin Audio is a perfect match for us. Their vision to innovate and produce world leading equipment matches our values of providing the best in music technology to our customers. We’re excited by what the future holds for us.”
VMT will receive full support of Generation AV, who have been boosted by the arrival of the experienced Sanak Pandit; he will work hand in hand with the VMT team to provide on the ground support for Martin Audio’s customer base. McKinney commented: “Sanak has a strong background in the touring market from his time at SD Audio and V&P Sound, and so he is able to hit the ground running. Sanak will be based in Bangalore.”
VMT say they are particularly excited by the arrival of WPS, the fourth model in the award winning and best-selling Wavefront Precision optimised line array series. Dom Harter, Martin Audio MD, rubber stamped this. “With the expansion of the Wavefront Precision Series, and the versatility of the MLA series generally, Martin Audio now has a full line up for the touring and performance market. It is therefore gratifying to see that VMT will be drawing on its long history and strong relationships in the market to focus their efforts on these segments.
“VMT and Martin Audio will work closely together to ensure we offer top class support to all Martin Audio customers in India. It bodes well for an exciting future.”
