Pete’s Big TVs (PBTV) got the outdoor summer fun off to a big start in New York City at the first concert of the Samsung 837 series.
Having opened Samsung 837 this past spring, Samsung Electronics America surprised the neighbourhood with an early summer street concert featuring Gwen Stefani and Diplo. PBTV mounted LED screens on the façade of the building and awning and topped the performance stage with a LED dance floor.
Samsung 837 is described by the company as a space ‘where technology and culture collide’. To that end Samsung plans to partner with its neighbours, including the Whitney Museum of American Art, as well as artists, scientists, technology leaders and others who are driving culture today to create compelling programming.
PBTV was brought in to provide the video screens, cameras, and video processing for the project by AG Light and Sound, who handled the staging, lighting and audio for the concert event. The 20-foot diameter LED floor supplied by PBTV for the circular performance stage was made up of digiLED DLP 5.9mm LED modules.
On the awning and façade of the Samsung building PBTV mounted a series of LED screens. “We supplied and mounted a total of three LED screens to the façade along both Washington Street and West 13th Street,” said Guy Benjamin, Vice President of PBTV. “We worked with Andrew Gumper and his team from AG Light & Sound, supplying the seven mm digiLED MK7-RF modules for beautiful, high-resolution imagery behind the performers onstage.
“On the upper level of the building, we mounted two screens, one on the 13th Street side that was 4 panels high by 12 panels wide and one measuring 4 panels high by 49 panels wide on the Washington Street side.” PBTV supplied the video crew and all of the processing, cameras and switchers to feed the screens and complete the video system.
Benjamin concluded: “At Pete’s Big TVs, we always enjoy working with designers and event planners who create interesting and out of the box events like the Samsung 837 concerts. This event offered some interesting challenges but our team really was prepared to solve them and we are proud to have been part of bringing this essentially ‘pop-up’ outdoor concert venue to life.”
