Would you be able to explain what MVT is?
“The PixMob MVT is a controller technology that casts advanced animations and graphic effects across crowds. Paired with our immersive LED products like wristbands, the MVT turns audiences into a human-resolution tv screen, projecting effects across the entire venue to immerse them in the live experience.”
How many MVT fixtures are required for a large stadium show and how long does the setup tend to take?
“It really depends on the effects we want to create. If you just want to have a shape (a heart or a moon), you can do that easily with one machine. We can adjust the lens that we use to be narrower or wider as well (similar to a video projector). To create multiple effects at the same time or a full stadium graphic animation then you need multiple MVTs.”
What software is required to create these moving graphics that are then beamed out via the MVT?
“We use a Video Control Kit with a Media server to interface with the MVT. The content is uploaded to the media server and the DMX Console is used to control the MVT. You can use the DMX console to point MVT in the right direction or map the whole stadium, as if your audience was one giant video screen.”
The MVT fixtures were used at this year’s Olympics and Paralympics Games. What were some of your highlights from that show and what was the feedback from the organisers?
“For the Olympics closing ceremony, we activated our MVT tech to transform 70,000 fans into a massive human-resolution TV screen. Each fan wore our high-powered X4 LED Wristbands, becoming a ‘pixel’ in a canvas of animated effects.
“The MVT then projected animations across the crowd that illustrated the long and epic history of the Olympics, from ancient chariot riders to a modern animation of the Olympic rings. These animations were designed using graphics from ancient Greek pottery, to bring Olympic tradition to life from past to future.
“Beyond the use of our MVT, we deployed our other technology at various Paris Games events; such as the Paralympics closing ceremony, where we lit up 60,000 fans with our X4 wristbands at their techno-fuelled dance party. PixMob’s LED technology was also featured in events including the women’s 200m and men’s 100m, as well as both women’s and men’s volleyball, and the Paralympics rugby and basketball.”
PixMob deploys Moving Visual Transmitter technology at Paris 2024 Olympics
Where are we likely to see the MTV next?
“We plan to deploy this tech at more and more large-scale live events around the world. The bigger the venue, the more space there is to design and play with the typically unlit, unused crowd space. We hope to see more major events and artists implement this tech into their shows; both to bring their artistic visions to a new dimension, and bring fans directly into the live experience in new ways.
“Coldplay, who is already using our MVT tech, is a great example of how the technology can be used to completely revolutionise the fan experience. We can’t wait to see how Coldplay pushes the tech to create even more effects and more magic for their fans in 2025!”
