Fredrik Stormby from Sweden-based design studio Green Wall Designs, has today been revealed as the Lighting and Screen Content Designer for the 2024 Eurovision Song Contest in Malmö, Sweden. He will join the senior production team along with Production Designer, Florian Wieder, to help create, design, and deliver a large-scale and spectacular show to a global audience of over 160 million.
Co-founded by Fredrik Stormby, Green Wall Designs are one of the world’s leading creative studios renowned for crafting captivating visual experiences in the world of live entertainment. Specialising in video, lighting, and scenic elements, the team has contributed to some of the most thrilling live productions in recent memory. Among Green Wall Designs’ impressive portfolio within the past few years are projects such as Loreen’s winning performance at the 2023 Eurovision Song Contest, ABBA Voyage, Beyoncé’s Renaissance Tour, Amazon Music Live and The 1975: At Their Very Best, to name a few.
SVT has also today unveiled the first sketches of the stage and lighting design for the Eurovision Song Contest 2024. It is a unique 360° experience that surrounds the audience and viewers in the Malmö Arena. The stage is placed in the middle of the audience and shaped like a cross. Movable LED cubes, LED floors, light, video, and stage technology will be able to create great variations in the arena.
The stage and lighting design for the Eurovision Song Contest 2024 puts the audience more in focus than ever before and viewers will experience a visually revolutionary concept with the stage placed in the centre of the arena. The focal point of the design is a monumental installation – a “centre piece” of video and light above the stage, where the lighting design is designed to embrace the artists and their performances. Together, these elements make it possible to create many unique looks for the various performances, thus bringing live and TV audiences closer to the action.
Following Loreen’s victory at the 2023 Eurovision Song Contest in Liverpool, Sweden has the honour of hosting the Eurovision Song Contest for the third time in eleven years. The decision to retain ‘UNITED BY MUSIC’ as the official Eurovision slogan and Sweden’s robust music scene, inspired the lighting and video design that embodies a strong, conceptually clean, and modern expression. This design not only flirts with modern music and tour production, but also draws inspiration from the vibrant urban region around Öresund and Malmö as a city. For the Eurovision Song Contest 2024, Green Wall Designs will strive to execute the event exclusively using LED and laser light sources to achieve lower constant power consumption. The lighting design for the 2024 contest encompasses approximately 2,000 light fixtures and 12 follow-spot systems.
Fredrik Stormby, co-founder and CEO of Green Wall Designs, said: “Green Wall Designs is honoured to be working with SVT as the Lighting and Screen Content Designer for The 68th Eurovision Song Contest in Malmö, Sweden. We are excited to deliver a spectacular show in our home country and for audiences across the world.”
SVT has assembled an elite team who bring a wealth of live experience to lead the production of this milestone event, including Executive Producer Ebba Adielsson & Christel Tholse Willers, Exec in Charge of Production Tobias Åberg, Executive Line Producer Johan Bernhagen, Show Producer Per Blankens, Contest Producer Christer Björkman, Head of Production David Wessén, Technical Show Director Ola Melzig, Associate Lighting Designer Mike Smith & Michael Straun, and Content Designer & Producer David Nordström and Line Producer Veronica Skogberg from Green Wall Designs.
United by Music (and technology): Eurovision Song Contest 2023
