The Robe Lighting iFORTE luminaire has won a coveted Parnelli Award for Indispensable Lighting Technology.
The 2024 Parnelli Awards were presented at a gala event staged during the 2024 NAMM (National Association of Music Merchants) expo at the Anaheim Convention Center, Anaheim, California.
Robe’s 2024 Parnelli Award was collected by North America’s chief sales officer Craig Burros and product manager Peter Moore. “We were extremely honoured to receive a 2024 Parnelli Award for the iFORTE luminaire,” stated Burros. “We have seen many talented designers and programmers incorporate them brilliantly into their designs, and it’s always exciting to receive industry recognition for bringing such innovative technology to the market.”
While Moore noted, “The iFORTE is quickly becoming an industry standard much like the BMFL WashBeam has been for years. With its RAINS and Transferable Engine (TE) technology, it offers features that designers want plus the reliability and longevity that our dealers covet when investing in Robe products.”
Robe’s iFORTE has already won several awards including a 2023 PLASA Innovation Award and is a flagship product in the Czech Republic manufacturers’ iSeries range. The 2024 Parnelli Awards embraced and acknowledged a diverse array of technical and creative feats, including three for ‘lifetime achievements’.
Potential winners are initially nominated on the Parnelli Award website, with entries tailored and reviewed by the Parnelli Board of Advisors, an ad hoc body of 20 experts representing a wide cross section of production industry disciplines.
Up to six nominees / products are confirmed for each category and announced via the website and both publications, after which individual subscribers cast their choices via a secure voting page. The nominated people or products receiving the most votes are declared the winners.
For a product, winning a Parnelli is one of the most sought-after recognitions of technical excellence and popularity.
Robe Lighting’s CEO Josef Valchar noted, “We are delighted to win this Parnelli – a big shout-out to our brilliant R&D crew, the sales teams getting the product out there, and of course, all the creative designers, programmers, and rental companies who have spec’d and invested in iFORTES, ensuring that it earned the ‘Indispensable’ title!”
