Why is Rock-it repositioning itself under its original name – Rock-it Cargo?
“Rock-it has spent the past 45 years creating a legacy brand for our employees and our clients and we have decided to mark this occasion by going back to our roots and re-embracing the original name of the company – Rock-it Cargo – and by relaunching a logo that so many employees and clients recognise as both iconic and nostalgic.”
What are some of your 2023 highlights?
“We had another incredible year in 2023. We saw some of the world’s largest touring productions return to the stage and the Rock-it Cargo network of experts were trusted to move these productions via airfreight, ocean freight and chartered aircraft. We saw mega-pop stars like Madonna and Taylor Swift back on the touring circuit, we handled tours for Pulp, Arctic Monkeys, Harry Styles and P!nk, and we helped Elton John get his equipment to his final live shows. We also continued our rich tradition of working with up-and-coming acts with smaller budgets, helping them to navigate modern touring in a cost-effective way, and educating the new generation of tour and production managers, which we’ve thankfully seen emerge and blossom post-pandemic.”
Where can we expect to see Rock-it Cargo in the coming year?
“2024 promises to build on the success and growth of the past 12 months, and crucially, the past 45 years! We have a lot of exciting tours and projects to look forward to. We continue to see huge growth in many emerging markets and Rock-it Cargo remains best-placed to handle these logistical challenges with key staff members being assigned to territories all over the world and exciting partnerships being established to allow us to offer ever more complete solutions to the complex challenges our clients ask us for help with.”
How does it feel to return as the headline sponsor for TPi Awards 2024?
“We are excited to return as the headline sponsor for the 2024 edition of the TPi Awards! There is no other event like this for the live touring industry and we are proud to be a part of this wonderful night, which celebrates the unbelievably hard work so many companies and individuals undertake to keep the show on the road. Furthermore, it’s a great opportunity for us to show the industry leaders who will all be under one roof that Rock-it Cargo is the original and still the best in the business – and for us all to celebrate another year of success with everyone. We’d like to wish every single one of the nominees good luck, and we look forward to seeing you all on 26 February!”
