SLX, an independent hire and events company based in Bristol, has launched a new website and logo as it undergoes a complete rebrand.
The rebrand comes following a highly successful 2021, in which SLX doubled its workforce and added more than 2,000 lighting fixtures to its stock. It is intended to reinforce the business’ brand identity, and outline the core values which will guide it to continued growth beyond 2022.
The new website emphasises SLX’ all-in-one approach to event production, and its ability to handle all aspects of design, equipment hire and delivery. It contains detailed case studies of the company’s extensive past work in broadcast, theatre, sport, corporate, experiential and much more.
It also underscores SLX’ commitments to sustainability and social values, which are a key part of its future plans. These commitments were one of the reasons SLX was able to win a major contract with the Commonwealth Games for 2022. They include making the SLX warehouse completely energy self-sufficient, providing support for electric cars, investing in a diverse workforce and increasing support for the mental health of their team and wider family.
SLX CEO, Alastair Currie said he was delighted to unveil the new brand, and that it was a milestone on an exciting journey for the business. “This is the end of one era, but the beginning of a larger journey,” he said. “We did not sit still during the enforced downtime of the pandemic, which gave us time to think about what our values and our ambitions for SLX are.”
Following a series of major new client wins and a successful 2021, the rebrand draws a line in the sand and reaffirms the identity of SLX’s independent business. “Our continued delivery of events to such a high standard has been getting us into rooms we were not previously expected in,” Currie added. “Now, our brand identity matches our big ambitions. We want to drive SLX forward in 2022, and this is the first step.”
Another key driver behind the rebrand is to make the website a much easier touchpoint for potential customers. Sales Director, Russell Payne added: “It should be easy to see, at a glance, the huge range of skills and experience SLX has in our arsenal. Whether you need an event planned from the ground up, or you need access to our warehouse full of kit to bring one of your ideas to life, we can help make it happen.
“We have seen a huge amount of growth in 2021 and expect that trend to continue into 2022. Our capital expenditure last year was in excess of £2m, with a similar amount planned for 2022,” he concluded. “This means we have invested a lot back into our staff and the business in order to plan for our evolution.”
