Sound Ideas Production Group refreshes brand identity

Sound Ideas Production Group unveils a new look, celebrating Growth, expertise, and a continued commitment to client success.

Sound Ideas Production Group, a trusted, family-owned AV partner with over 20 years of experience, is excited to unveil a refreshed brand identity, including a new logo, updated colour palette, and an enhanced online presence. The rebrand reflects Sound Ideas’ evolution from a small recording studio to one of Texas’ most reliable providers of seamless audio-visual solutions for corporate meetings, galas, hybrid events, and more.

“Our new brand honours where we’ve been while making it clear where we’re going,” said Doug Thompson, Founder of Sound Ideas Production Group. “What hasn’t changed — and never will — is our commitment to providing expert AV services with integrity, professionalism, and that personal touch our clients know and trust.”

The refreshed logo honours Sound Ideas’ roots while introducing a bold, modern design that reflects the company’s forward momentum and commitment to innovation. The strong, dynamic iconography embodies both technical precision and a spark of creativity, representing the seamless blend of expertise and artistry that Sound Ideas brings to every event.

The updated red and black colour palette stays true to the company’s history, reinforcing strength, passion, and reliability. New variations within the palette introduce depth and flexibility, symbolising the adaptability Sound Ideas offers across a wide range of events—from corporate meetings to galas and hybrid experiences.

More than just a visual update, the rebrand is a reflection of Sound Ideas’ mission: to deliver tailored AV experiences that make every message shine long after the event ends. The company’s focus remains on providing personalised service, state-of-the-art equipment, and real-time support to ensure every client’s event runs with precision.

As part of the rebrand, Sound Ideas is rolling out updated marketing materials, digital assets, and a newly designed website to make it easier for clients to learn about services, explore case studies, and get in touch with the team.

“We’ve built our reputation on doing things the right way — with honesty, integrity, and a commitment to excellence,” added Thompson. “This new chapter for Sound Ideas is about taking what we’ve always done well and pushing it even further. We’re excited to continue delivering exceptional service for our clients in Texas and beyond.”