Sound Technology, UK distributor of HARMAN Professional brands including Martin Professional lighting, joined the UK live events industry under the umbrella of PLASA’s #WeMakeEvents Red Alert campaign, for a day of action on Tuesday 11 August.
The Red Alert campaign calls for urgent targeted government support for the entire live event ecosystem – freelancers and production companies who are not allowed to work and, crucially, are not covered by the government’s previously announced arts bail-out fund.
With the #LightItInRed campaign under the same Red Alert umbrella, over 700 venues were lit in red across the UK, creating incredibly powerful images.
For Sound Technology’s part, the company worked with The SSE Arena, Wembley, who were very keen to support the event, and also lit its own headquarters and demo facilities in support of everyone affected.
Having been the first into lockdown and likely the last out of lockdown in many months to come, this highly specialised industry, without which live events cannot happen even when safe to do so, is in danger of total collapse. It cannot survive the extended time frame where large scale gatherings are unable to take place.
Sound Technology aim to do all we can in supporting its friends and colleagues within the industry in calling for urgent targeted support for the entire live events ecosystem.
To find out more about the #WeMakeEvents campaign please visit: www.plasa.org/we-make-events
