CHAUVET Professional will extend the ReSet Fund program through 31 December during the season of giving to help individuals in the live event industry impacted by the COVID-19 pandemic.
After CHAUVET Professional kicked off the program, which helps fund grants through Behind the Scenes (BTS), with a $25,000 donation to BTS in October, the brand has been offering a matching donation for all merchandise sold on its website. With hundreds of orders in, CHAUVET Professional is committed to extending support during the holiday season.
“We are in the season of giving and during a year when everyone has given so much,” said Albert Chauvet, CEO of Chauvet. “We see the ReSet Fund as a way to demonstrate the critical importance of supporting our community during good times and challenging times like now. As we emerge from the pandemic, we believe programs like this will help make the industry even stronger.”
Fundraising merchandise is available on the CHAUVET Professional website. More information on BTS resources can be found at btshelp.org. The final donation will be made in December.
For those who wish to support the ReSet Fund without monetary contribution, CHAUVET Professional is sharing messages of solidarity and support via its social media platforms. “This is not just about charitable contributions,” Chauvet said. “This is also about the message that together we will overcome these trying times to get to an even better place.”