ETC and High End Systems announce today they are joining forces as ETC completes the acquisition of the Austin, TX based company from Barco.
ETC CEO Fred Foster said, “Today we welcome the High End team to the ETC family. ETC will provide a supportive environment enabling High End to continue to innovate and make great products for the industry.”
Under the ETC umbrella, High End gains the oversight of an experienced lighting industry team to grow its capabilities in service, support, and product development. “Bringing High End to the family furthers our goal of growing and diversifying ETC. We plan to help High End become a market leader for live event industry products,” said David Lincecum, VP of Marketing at ETC.
ETC will operate High End as a separate company located in its current Austin, Texas, USA facility. High End customers should continue to use normal means of contact for sales and service.
While there are no immediate changes to the sales and distribution channels, High End plans to evolve and improve the company’s reach in all markets by partnering with the existing distributor and dealer base and investing more in the support of these channels.
Mark Vassallo, ETC VP of Sales, and David Lincecum welcome feedback, questions or concerns regarding the acquisition.