Outdoor Digital Productions (ODP), a collaborative enterprise between ADI, JA Productions and Outdoor Places Unusual Spaces (OPUS), has been chosen to deliver the official Birmingham 2022 Commonwealth Games Festival Live Sites.
ODP will transform multiple city locations from large capacity venues, such as Smithfield, to civic and community green spaces, into accessible hubs for cultural placemaking and collective celebration during the 2022 Commonwealth Games. The Live Sites will include showpiece creative staging, participatory activations and live arts performances with a focus on locality and sustainability.
Emily Muirhead, Live Sites Project Manager at Birmingham 2022 Commonwealth Games, commented: “We’re excited to have the Outdoor Digital Productions team on-board to facilitate our Live Sites during a momentous occasion for Birmingham and the surrounding area. With strong links to the city and its local talent, ODP will bring their vast experience in live events and culture to the project, helping us promote Birmingham to global audiences, whilst actively engaging spectators and visitors for the duration of the Games.”
Caroline Davis, Managing Director of OPUS and Director at ODP added: “For the first time the Commonwealth Games Live Sites sit within the Culture Division, highlighting the importance of this particular element within their delivery. This is an area where Outdoor Digital Productions can bring huge value; we’re deeply engaged with local artists, creatives, performers and community groups, and see this as a huge opportunity for bringing together culture and sport.”